Revitalising a loud & proud Boston classic.

Ever heard the phrase Wicked Pissah? Nah, me neither. But when a Boston icon came looking for a shiny new campaign that broke them out of their creative slump and back into their big bold self —well, I had to dive right in. This obsession-centric campaign asked the question: What would you do for a lobster roll?

Client: Legal Sea Foods Role: Copywriting / Concept creation