Bringing new heat
to a Soho legend

Before I am a copywriter, I am a noodle lover first, so getting the brief to reignite the punk rock image of Bone Daddies was a personal dream. A campaign that kicked ass, took names, and got a bunch of rockers inked (myself included)? Well, that was the soy on top.

Introducing Skin & Bones — a partnership campaign between Bone Daddies ramen and Sixty Ink tattoo studio. Centered around a limited-edition bowl of black ramen, aptly named “The Black Betty,” we created a campaign featuring killer merch, red-hot content, and a party the streets of Soho won’t soon forget.

Client: Bone Daddies Role: Copywriting / Concept creation