Crafting the tone of over 200 pubs
across the UK

Stonegate came with an open mind, a down to earth dream and a clear sentiment: no marketing bullsh*t. The result?
An anti-brand strategy with an anti-brand tone of voice that speaks to real people. Executed across guidelines, a TVC, and a pub-load of collateral.

Client: Stonegate Role: Naming / Tone of voice / Copywriting